Alexander Senning

Alexander Senning

Alexander Senning


Ich glaube, dass Marken gewinnen, weil Menschen sie wollen, nicht weil sie sie kennen. Begehrlichkeit entsteht nicht aus Reichweite, sondern aus Haltung, Konsequenz und dem Mut, für etwas zu stehen. In über 16 Jahren internationaler Erfahrung habe ich Marken neu aufgestellt, globale Kampagnen geführt und Teams aufgebaut, die eine Marke nicht nur sichtbar machen, sondern begehrenswert.

I believe brands win because people want them, not because people know them. Desire does not come from reach. It comes from having a point of view and the nerve to hold it. In more than 16 years across international markets I have repositioned brands, led global campaigns and built the teams that make a brand not just visible, but wanted.

我相信,品牌之所以胜出,是因为人们想要它,而不是因为人们知道它。渴望并非来自曝光,而是来自鲜明的主张、始终如一的坚持,以及为之承担的勇气。在十六年以上的国际经验中,我重塑过品牌,主导过全球营销战役,也组建过让品牌不只是被看见、而是被渴望的团队。


Legal Notice

1. Information pursuant to § 5 DDG

Alexander Senning
Furtbachstraße 10a
70178 Stuttgart
Germany

Email: mail@alexandersenning.com

This website presents my professional career and my work in the field. No goods or paid services are offered through it; there is therefore no VAT identification number.


2. Responsible for editorial content

Responsible for journalistic and editorial content pursuant to § 18 (2) MStV: Alexander Senning, address as under point 1.


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The content of this website is compiled with care. I cannot, however, guarantee its accuracy, completeness or timeliness. As a service provider I am responsible for my own content pursuant to § 7 (1) DDG, but under §§ 8 to 10 DDG I am not obliged to monitor third-party information that is transmitted or stored.

This website contains links to external third-party websites over whose content I have no influence. The respective provider is always responsible for that content. No legal violations were apparent at the time the links were set. Should I become aware of any infringements, I will remove the links concerned without delay.


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5. Consumer dispute resolution

I am neither willing nor obliged to take part in dispute resolution proceedings before a consumer arbitration board.