What brand leadership actually looks like day to day — decisions, priorities, working with people. Observations from my own practice and thoughts on what the CMO role really involves.
Experience with AI in marketing: what holds up in daily work, what gets overrated, and where the field is heading.
Brands, retail and consumer behaviour — focused on Germany and Europe, but always with an eye on APAC, where much of it happens first.
Creative work and campaigns: how brands tell their story, what makes it hold together, and where good ideas run aground in practice.
Selected projects from my own career. Not a complete list — individual cases, told in enough detail to take something away.