I believe in building brands that connect with people through meaning, identity and cultural relevance, creating commercial impact and long term brand desire. With over 16 years of international experience, I have led brand transformations, orchestrated integrated global campaigns and driven innovation at the intersection of brand, culture and growth.
With over 16 years of professional creative experience in visual brand communication, creative direction, graphic design, content creation and production, digital storytelling, UX, pitch presentations, concept development, brand identity design, and leading creative teams, I aim to bring the future vision into the present by pushing my work to use innovative methods while thinking digital first and from the user's perspective.
Designed the first e-commerce user interface and experience for “dm-drogerie markt / dm.de”, in close collaboration with front-end developers and information architects. In addition to this, my responsibilities included presenting designs, pitching ideas to the client, and developing a strategy for migrating existing content. It was launched in July 2015.
Responsible for the disciplinary and professional leadership of 7 art directors.
Responsible for the disciplinary and professional leadership of 7 art directors.