I believe in transformative, forward-thinking brand marketing strategies and engaging content that enriches and connects with audiences through innovative and personalized experiences. Recognized as a visionary leader in the field, I have over 16 years of success in shaping brand identity, orchestrating integrated marketing campaigns, and driving digital innovation.
With over 16 years of professional creative experience in visual brand communication, creative direction, graphic design, content creation and production, digital storytelling, UX, pitch presentations, concept development, brand identity design, and leading creative teams, I aim to bring the future vision into the present by pushing my work to use innovative methods while thinking digital first and from the user's perspective.
Designed the first e-commerce user interface and experience for “dm-drogerie markt / dm.de”, in close collaboration with front-end developers and information architects. In addition to this, my responsibilities included presenting designs, pitching ideas to the client, and developing a strategy for migrating existing content. It was launched in July 2015.
Responsible for the disciplinary and professional leadership of 7 art directors.
Responsible for the disciplinary and professional leadership of 7 art directors.