I believe in building brands that connect with people through meaning, identity and cultural relevance, creating commercial impact and long term brand desire. With over 16 years of international experience, I have led brand transformations, orchestrated integrated global campaigns and driven innovation at the intersection of brand, culture and growth.
With over 16 years of professional creative experience in visual brand communication, creative direction, graphic design, content creation and production, digital storytelling, UX, pitch presentations, concept development, brand identity design, and leading creative teams, I aim to bring the future vision into the present by pushing my work to use innovative methods while thinking digital first and from the user's perspective.
Creation of a confidential pitch project that conceptually developed a user interface with a gamification approach. It was important to create a highly interconnected customer journey that made sense in different directions. This required careful planning and attention to detail to ensure the smooth execution of the project.
In addition to my regular responsibilities, I also took on screen design tasks for the BMW client. These tasks involved creating visually appealing and user-friendly designs for various screens, such as websites, mobile apps, and digital advertisements.
In addition to my regular responsibilities, I also took on screen design tasks for the BMW client. These tasks involved creating visually appealing and user-friendly designs for various screens, such as websites, mobile apps, and digital advertisements.