I believe in building brands that connect with people through meaning, identity and cultural relevance, creating commercial impact and long term brand desire. With over 16 years of international experience, I have led brand transformations, orchestrated integrated global campaigns and driven innovation at the intersection of brand, culture and growth.
With over 16 years of professional creative experience in visual brand communication, creative direction, graphic design, content creation and production, digital storytelling, UX, pitch presentations, concept development, brand identity design, and leading creative teams, I aim to bring the future vision into the present by pushing my work to use innovative methods while thinking digital first and from the user's perspective.
Involved in a wide range of tasks related to visual communication, including developing key visuals, creating storyboards for motion designs, and revising presentations. These tasks required a combination of artistic and technical skills, as well as an understanding of the client's needs and objectives. I enjoyed the challenge of working on diverse projects and delivering high-quality work that met the client's expectations.