Alexander Senning

I believe in building brands that connect with people through meaning, identity and cultural relevance, creating commercial impact and long term brand desire. With over 16 years of international experience, I have led brand transformations, orchestrated integrated global campaigns and driven innovation at the intersection of brand, culture and growth.

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Alexander Senning

With over 16 years of professional creative experience in visual brand communication, creative direction, graphic design, content creation and production, digital storytelling, UX, pitch presentations, concept development, brand identity design, and leading creative teams, I aim to bring the future vision into the present by pushing my work to use innovative methods while thinking digital first and from the user's perspective.

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Freelance Senior Art Director
PIA UDG / BB&K

Feb. 2011 – Feb. 2013 
Worked very closely with the BB&K Oberhausen, BB&K Ludwigsburg, and BB&K Munich locations. I was booked as a specialist for digital activities where I created wireframes, UX and interface designs, and prototypes and click dummies for various projects and clients. These projects required a high level of expertise in digital design and the ability to deliver high-quality work that met the needs of the clients.

For the following projects and clients, I was responsible for creating interface designs for webapp and mobile pages for Porsche Panamera and Porsche Cayenne, E-Learning for Porsche Carerra and Hugo Boss, a webspecial for Porsche Design, the development of an HR portal for Puma, Telekom.com redesign and career portal redesign, Vodafone.de customer area redesign, ThyssenKrupp webspecials and online marketing, Boerse Stuttgart redesign and online marketing, and R+V Versicherung E-Learning. These projects required a strong understanding of user experience and the ability to create visually appealing and functional designs that met the needs of the clients.