I believe in transformative, forward-thinking brand marketing strategies and engaging content that enriches and connects with audiences through innovative and personalized experiences. Recognized as a visionary leader in the field, I have over 16 years of success in shaping brand identity, orchestrating integrated marketing campaigns, and driving digital innovation.
With over 16 years of professional creative experience in visual brand communication, creative direction, graphic design, content creation and production, digital storytelling, UX, pitch presentations, concept development, brand identity design, and leading creative teams, I aim to bring the future vision into the present by pushing my work to use innovative methods while thinking digital first and from the user's perspective.
As the head of three departments - Design (all online and offline design tasks), Content (all magazines, mailings, and print materials), and Content Marketing (online editorials), photoshoots, and Production (operational control), I steer a team of 37, including art directors, fashion editors, content managers, and project managers. My leadership role encompasses strategic planning and execution of marketing and communication activities, nurturing team leadership and development, and applying analytical skills to redefine our marketing strategies away from traditional siloed approaches towards a more unified, flexible model.This transformation led to innovative marketing clusters focusing on:
Brand marketing strategy: Implementation of cultural branding across all funnel levels, including upper, mid, and lower-funnel touchpoints.
Brand communication: Successful development of brand campaigns and a brand identity, as well as projects such as events, POS initiatives, overhauling of the corporate design, and brand collaborations with companies like Off-White, Ralph Lauren, and Replay.
Performance marketing strategy: Further development of the campaign chain and creation of omnichannel marketing strategies. Development of an online content strategy across all funnel levels.
Performance commuication: Development of a content production process that allowed us to produce more than 6500 fashion looks over five years in 40 photoshoots. Six TV commercials and 12 drive-to-store campaigns, digital live formats such as fashion shows and fashion talks, and numerous capsule collections with brands like Balmain, Annine Bing, Daily Paper, Levis, Paris Texas, TOD's, Wandler, Givenchy, Iris von Arnim, 032c, Dsquared, Armedn Angels, Ganni, Nomos, Stone Island, and Vitra.
Brand marketing strategy: Implementation of cultural branding across all funnel levels, including upper, mid, and lower-funnel touchpoints.
Brand communication: Successful development of brand campaigns and a brand identity, as well as projects such as events, POS initiatives, overhauling of the corporate design, and brand collaborations with companies like Off-White, Ralph Lauren, and Replay.
Performance marketing strategy: Further development of the campaign chain and creation of omnichannel marketing strategies. Development of an online content strategy across all funnel levels.
Performance commuication: Development of a content production process that allowed us to produce more than 6500 fashion looks over five years in 40 photoshoots. Six TV commercials and 12 drive-to-store campaigns, digital live formats such as fashion shows and fashion talks, and numerous capsule collections with brands like Balmain, Annine Bing, Daily Paper, Levis, Paris Texas, TOD's, Wandler, Givenchy, Iris von Arnim, 032c, Dsquared, Armedn Angels, Ganni, Nomos, Stone Island, and Vitra.