I believe in transformative, forward-thinking brand marketing strategies and engaging content that enriches and connects with audiences through innovative and personalized experiences. Recognized as a visionary leader in the field, I have over 16 years of success in shaping brand identity, orchestrating integrated marketing campaigns, and driving digital innovation.
With over 16 years of professional creative experience in visual brand communication, creative direction, graphic design, content creation and production, digital storytelling, UX, pitch presentations, concept development, brand identity design, and leading creative teams, I aim to bring the future vision into the present by pushing my work to use innovative methods while thinking digital first and from the user's perspective.
In my role as the Creative Director for the dm-drogerie markt account, I successfully expanded the team from 7 to 22 art directors over a span of four years, demonstrating significant leadership and communication skills. My primary responsibilities centered around the brand development and execution of digital marketing campaigns across a diverse range of product categories, including beauty, healthcare, nutrition, men’s products, and baby & child products. I played a pivotal role in crafting innovative digital specials for dm-drogerie markt’s proprietary brands such as Balea, Alverde, Trenditup, dmBio, SEINZ, among others, showcasing my creativity and expertise in digital marketing strategies.
Moreover, my commitment to influencer marketing strategies significantly enhanced our campaigns’ reach and effectiveness. Beyond my core responsibilities, I spearheaded design workshops within our agency, ensuring that our team of designers stayed at the forefront of design innovation by mastering the latest trends and techniques.
Among my standout achievements was spearheading the successful market launch of the dmAsia project on Alibaba’s Tmall platform. This initiative was a pivotal step in the brand’s internationalization strategy, allowing us to establish and realign our brand positioning within the Asian market. My responsibilities were multifaceted, encompassing the design of the user interface and experience to resonate with our new audience. Furthermore, I led the training and onboarding process for our art directors team based in Taiwan, ensuring a seamless integration of our brand values and aesthetic into the local marketplace.
Moreover, my commitment to influencer marketing strategies significantly enhanced our campaigns’ reach and effectiveness. Beyond my core responsibilities, I spearheaded design workshops within our agency, ensuring that our team of designers stayed at the forefront of design innovation by mastering the latest trends and techniques.
Among my standout achievements was spearheading the successful market launch of the dmAsia project on Alibaba’s Tmall platform. This initiative was a pivotal step in the brand’s internationalization strategy, allowing us to establish and realign our brand positioning within the Asian market. My responsibilities were multifaceted, encompassing the design of the user interface and experience to resonate with our new audience. Furthermore, I led the training and onboarding process for our art directors team based in Taiwan, ensuring a seamless integration of our brand values and aesthetic into the local marketplace.