I believe in building brands that connect with people through meaning, identity and cultural relevance, creating commercial impact and long term brand desire. With over 16 years of international experience, I have led brand transformations, orchestrated integrated global campaigns and driven innovation at the intersection of brand, culture and growth.
With over 16 years of professional creative experience in visual brand communication, creative direction, graphic design, content creation and production, digital storytelling, UX, pitch presentations, concept development, brand identity design, and leading creative teams, I aim to bring the future vision into the present by pushing my work to use innovative methods while thinking digital first and from the user's perspective.
Director Marketing EMEA
camel active EMEA | Bueltel Worldwide Fashion GmbH & Co. KG
Dec. 2024 – current
camel active EMEA | Bueltel Worldwide Fashion GmbH & Co. KG
Dec. 2024 – current
As Director of Marketing, I own the brand and marketing agenda across markets, shaping a clear and future-oriented brand vision while translating strategy into measurable commercial impact. My role spans brand leadership, 360° consumer activation and retail experience design, with a strong focus on relevance, desirability and consistency across all touchpoints. I work at the intersection of brand, culture and growth – strengthening emotional connection with both core consumers and new audiences, driving brand-led D2C momentum, and ensuring marketing investments are data-driven, effective and commercially grounded.