I believe in transformative, forward-thinking brand marketing strategies and engaging content that enriches and connects with audiences through innovative and personalized experiences. Recognized as a visionary leader in the field, I have over 16 years of success in shaping brand identity, orchestrating integrated marketing campaigns, and driving digital innovation.
With over 16 years of professional creative experience in visual brand communication, creative direction, graphic design, content creation and production, digital storytelling, UX, pitch presentations, concept development, brand identity design, and leading creative teams, I aim to bring the future vision into the present by pushing my work to use innovative methods while thinking digital first and from the user's perspective.
Director Marketing EMEA
camel active EMEA | Bueltel Worldwide Fashion GmbH & Co. KG
Dec. 2024 – current
camel active EMEA | Bueltel Worldwide Fashion GmbH & Co. KG
Dec. 2024 – current
As Director of Marketing, I am responsible for leading Brand Marketing and Retail Marketing strategies, ensuring the successful development and execution of 360° campaigns across multiple touchpoints. My role involves building a cohesive brand identity, enhancing retail experiences, and driving growth through data-driven and customer-centric initiatives.