I believe in transformative, forward-thinking brand marketing strategies and engaging content that enriches and connects with audiences through innovative and personalized experiences. Recognized as a visionary leader in the field, I have over 16 years of success in shaping brand identity, orchestrating integrated marketing campaigns, and driving digital innovation.
With over 16 years of professional creative experience in visual brand communication, creative direction, graphic design, content creation and production, digital storytelling, UX, pitch presentations, concept development, brand identity design, and leading creative teams, I aim to bring the future vision into the present by pushing my work to use innovative methods while thinking digital first and from the user's perspective.
Initially responsible for all digital design (from content to user interface), SEO, and content marketing with a team of 10 employees, I worked to further develop these areas and ensure the successful execution of 360° campaigns across digital marketing touchpoints. Along with achieving our marketing goals, we also created an editorial content touchpoint in the online shop to showcase Breuninger’s fashion expertise. This required a strong understanding of fashion and the ability to create engaging and visually appealing content that resonated with our target audience.
In addition to technical tasks, I was heavily involved in the development of the overall company strategy and its various initiatives. I worked closely with Bain & Company to ensure that our efforts were aligned with the broader goals of the organization. This required strong communication and collaboration skills, as well as the ability to think strategically and identify opportunities for growth and improvement.
In addition to technical tasks, I was heavily involved in the development of the overall company strategy and its various initiatives. I worked closely with Bain & Company to ensure that our efforts were aligned with the broader goals of the organization. This required strong communication and collaboration skills, as well as the ability to think strategically and identify opportunities for growth and improvement.