<?xml version="1.0" encoding="UTF-8"?>
<!--generator='jetpack-16.4'-->
<!--Jetpack_Sitemap_Buffer_News_XMLWriter-->
<?xml-stylesheet type="text/xsl" href="//alexandersenning.com/news-sitemap.xsl"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd">
 <url>
  <loc>https://alexandersenning.com/2026/11/06/online-shop-design-dm/</loc>
  <lastmod>2026-11-06T15:10:37Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Alexander Senning</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Online shop design: what I learned from dm&amp;#039;s first online shop</news:title>
   <news:publication_date>2026-11-06T15:10:36Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://alexandersenning.com/de/2026/11/06/onlineshop-gestalten-dm/</loc>
  <lastmod>2026-11-06T15:10:14Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Alexander Senning</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Onlineshop gestalten: was ich beim ersten dm-Shop gelernt habe</news:title>
   <news:publication_date>2026-11-06T15:10:13Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://alexandersenning.com/zh/2026/11/06/%e7%bd%91%e5%ba%97%e8%ae%be%e8%ae%a1/</loc>
  <lastmod>2026-11-06T15:09:09Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Alexander Senning</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>网店设计：我从dm第一个网店中学到的4点经验</news:title>
   <news:publication_date>2026-11-06T15:09:07Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://alexandersenning.com/2026/11/06/brand-architecture-private-labels/</loc>
  <lastmod>2026-11-06T14:33:21Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Alexander Senning</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Brand architecture in retail: positioning private labels without diluting the master brand</news:title>
   <news:publication_date>2026-11-06T14:33:20Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://alexandersenning.com/de/2026/11/06/markenarchitektur-eigenmarken/</loc>
  <lastmod>2026-11-06T14:32:58Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Alexander Senning</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Markenarchitektur im Handel: Eigenmarken positionieren, ohne die Dachmarke zu verwässern</news:title>
   <news:publication_date>2026-11-06T14:32:57Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://alexandersenning.com/zh/2026/11/06/%e5%93%81%e7%89%8c%e6%9e%b6%e6%9e%84/</loc>
  <lastmod>2026-11-06T14:32:02Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Alexander Senning</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>零售中的品牌架构：定位自有品牌，同时不稀释主品牌</news:title>
   <news:publication_date>2026-11-06T14:32:00Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://alexandersenning.com/2026/11/05/d2c-strategy-wholesale/</loc>
  <lastmod>2026-11-05T20:18:52Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Alexander Senning</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>D2C strategy: building your own channels without losing wholesale</news:title>
   <news:publication_date>2026-11-05T20:18:52Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://alexandersenning.com/de/2026/11/05/d2c-strategie-wholesale/</loc>
  <lastmod>2026-11-05T20:18:31Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Alexander Senning</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>D2C-Strategie: eigene Kanäle aufbauen, ohne den Wholesale zu verlieren</news:title>
   <news:publication_date>2026-11-05T20:18:30Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://alexandersenning.com/zh/2026/11/05/d2c%e6%88%98%e7%95%a5/</loc>
  <lastmod>2026-11-05T20:18:09Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Alexander Senning</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>D2C战略：建立自有渠道，同时不失去批发渠道</news:title>
   <news:publication_date>2026-11-05T20:18:08Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://alexandersenning.com/zh/cases-zh/</loc>
  <lastmod>2026-11-05T20:13:55Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Alexander Senning</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>案例</news:title>
   <news:publication_date>2026-11-05T20:13:55Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://alexandersenning.com/case-studies/</loc>
  <lastmod>2026-11-05T20:13:54Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Alexander Senning</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Cases</news:title>
   <news:publication_date>2026-11-05T20:13:54Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://alexandersenning.com/de/cases/</loc>
  <lastmod>2026-11-05T20:13:50Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Alexander Senning</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Cases</news:title>
   <news:publication_date>2026-11-05T20:13:50Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://alexandersenning.com/zh/2026/11/05/%e5%8d%b0%e5%88%b7%e8%90%a5%e9%94%80/</loc>
  <lastmod>2026-11-05T19:49:56Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Alexander Senning</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>印刷营销：杂志、直邮和产品目录为何回归</news:title>
   <news:publication_date>2026-11-05T19:49:55Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://alexandersenning.com/2026/11/05/print-marketing/</loc>
  <lastmod>2026-11-05T19:49:35Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Alexander Senning</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Print marketing: why magazines, mailings and catalogues are back</news:title>
   <news:publication_date>2026-11-05T19:49:33Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
 <url>
  <loc>https://alexandersenning.com/de/2026/11/05/print-im-marketing/</loc>
  <lastmod>2026-11-05T19:48:56Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Alexander Senning</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>Print im Marketing: warum Magazin, Mailing und Katalog zurück sind</news:title>
   <news:publication_date>2026-11-05T19:48:55Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
</urlset>